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What is SEO?

A Business Owner’s Guide to SEO Basics

SEO, or search engine optimization, is the term used to describe the process of driving a website to be more popular on search engines such as Google, Yahoo, etc. When people search phrases or words in a search engine (also known as keywords), the results and the order that they appear in is the direct effect of SEO.

Do you need SEO?

Generally most businesses would answer this question with a resounding yes, however how much you choose to invest into SEO is dependent upon how you want to do business. A lot of business that you generate most likely derives from word of mouth referrals, however, studies from Forrester Research shows that 93% of consumers worldwide use search engines to find and access websites. Consumers are significantly more likely to initiate contact and purchase a product or service from a business that they can find online. If your site can’t be easily located online, then your business is missing out on substantial prospective business. Visit organicsearchmedia.com

How does SEO work?

There are a lot of factors concerning SEO. The keywords you choose and the popularity of the search for them and the competition that you have with those keywords are just the beginning. The titles, descriptions, URL names, html framework/validity, tags and how they are used are also crucial factors. Back links to your site and popularity are also factors. There are hundreds factors and penalties that search engines use in order to deploy SEO. SEO could easily be likened to chemistry. Which brings me to my next point:

Should you hire someone for SEO?

Absolutely. It is possible for anyone to learn, but let’s be honest; you have a business to run. SEO takes a lot of time to learn, employ, and maintain. For most business owners to become expert SEO analysts is unreasonable, but you should be armed with the knowledge of what you need to be more successful from SEO, and what to expect from anyone you employ to do it. In order to have an effective SEO campaign, I would strongly urge anyone to employ an SEO professional. Fortunately, a lot of web design firms specialize in SEO, has someone on staff that does, or can refer you to someone. If your designer does not – there are plenty on the market.

What should you watch for when shopping for an SEO specialist?

Be extremely cautious of anyone who promises you the top spot on Google or immediate results. As good as that sounds, it really is too good to be true.

Defying SEO’s Extinction

Some SEO practitioners today think of SEO as an unmoving industry that shows no change in terms of internal and technical processes. They also say that some SEO techniques that exist three years ago are still in use, regardless if these still help on optimization or not. In some cases, obsolete techniques that still exist are now coined as Black Hat techniques, which professional White Hats despise. Expert writers, bloggers, and analysts on the Web have expressed their early predictions about the newest SEO methods that will continue to dominate the incoming year. These methods have been on top since 2010. However, people consider these predictions as nothing but the same predictions and techniques we use ever since this industry was born, concluding that SEO has no future in terms of method improvement.

On the other hand, a great flock of experts thinks that ‘improvement’ is SEO’s strongest power to survive in the market. Some industries like PPC and MLM have stopped growing in terms of improving their internal processes to expand their niche, to the point that their method has earned negative popularity from people. Pyramid schemes, later coined as pyramid scams, had sprouted everywhere in the market and later lead to a massive network marketing business downfall. SEO, on the other hand, has taken a different route, and has improved because of its practitioners’ incessant search for innovations. Fueling the growth of SEO is the nonstop improvement of technology-driven businesses like mobile phones, social media sites, and other Web-related industries, for they play a big role on SEO’s earlier methods. Having mentioned this, it clearly shows how SEO acts as an Internet and Web-centered business, that whatever positively happens on the Internet will benefit the industry. Moreover, as industries become reliant and dependent on the Web, competition swells up as companies vie for rankings, mainly, on search engines. This solidifies the idea that as long as industries depend on the Web, and as long as they put their faith on search engines as an alternative to costly traditional advertising, the SEO industry will never fail to improve. Click here for more details of organic search media

Inside the SEO industry, independent and large-scale SEO companies vie for domination as well, together with their respective SEO resellers and end clients. The healthy SEO market continues to grow and give birth to multitudes of new sub-industries like SEO Reselling, SEO web designers, SEO writers. It even paves way to the inception of the ever-improving White Label SEO, SEO Reseller Packages, and Private Label SEO. In this light, all experts who predicted SEO’s death are now hibernating in a faraway land, and some hide under a pseudo-domain name to avoid the self-inflicted infamy. Moreover, those who despise the industry over weaker MLM and direct-selling business have shown respect for SEO, and have even shown undeniable success in this industry.

SEO – The Truth about the Industry

I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debates, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology. It’s very hard to make statements about the industry as a whole because it’s debatable what exactly ‘SEO’ is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results.

Fact 1: There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debates. Learn more? visit seo dallas/dallas seo

Fact 2: The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site cannot just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3: Some ‘SEOs’ do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4: Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site ranks. If it doesn’t, they always have more clients.

Fact 5: Most SEO companies use both ethical and unethical inbound linking strategies. To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.

I don’t think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum debates talking about the same basic problems, I’ve compiled a list of the most common issues.